Track PDF downloads with Google Tag Manager

Tracking PDF downloads is one way to measure conversions, or at least micro-conversions, that identify interest on your website. I’ve tried other methods’ I’ve fond on blogs with no ... [continue]

Easily debug Google Tag Manager auto-event tracking

If you’re a self-taught analytics geek like me, you jumped in to Google Tag Manager for the auto-event tracking and have had somewhere between one and one thousand problems, ... [continue]

Time-saving macro shortcut for Google Tag Manager

Save your Google Analytics ID as a macro of  in Google Tag Manager to save time with setting up new tags. Create a new macro named whatever you want, I ... [continue]

What does average visit duration really tell you?

According to Google Analytics, average visit duration is “the average time duration of a session”. Makes sense. So if my average visit duration is 2:46, does that mean most ... [continue]