Understanding your customers’ path to purchase

When people can get all the info they need online, salespeople often don’t get to talk to prospective customers until they’re closer to buying. This might not be so ... [continue]

OMG Netflix isn’t working: social media observations in a time of crisis

Netflix went down last night (I know, I was there) so I checked Twitter to see if it was’t just me. Twitter was ablaze with confused tenth graders, judging ... [continue]

9 tips to make your tweets work harder

Want to get better results from the tweets you’re already sending? Thinking about a few things and knowing about your options can get better results without much extra work. ... [continue]

Unlikely Like: #LetsTalkBums

What would a toilet paper company do on social media? At Podcamp 2013 I looked at Charmin on Facebook and I might have made a joke or two. At ... [continue]

Unlikely Likes 2: Social Media’s not just for Toilet Paper Companies Anymore [slidecast]

This year at Podcmap I hosted a session called Unlikely Likes 2: Social Media’s not just for Toilet Paper Companies Anymore, where I┬átalked about some weird, lame, and interesting ... [continue]