Watch-first design

When smartphones started to take off, we embraced responsive design. Then came mobile-first design. More than a tactic, it was a way of thinking – with less space, you ... [continue]

Podcamp Halifax 2015: Won’t somebody please think of the user?!

Thanks everyone who came to my session at Podcamp Halifax (it’s a tough choice, I was tempted to go see Jeff White instead of my own talk). My goal ... [continue]

10 awesome “About” pages that are probably better than yours

Your website's "About" page is probably more important than you think. Check out these examples and see what some companies have done that's a cut above most. ... [continue]

Understanding your customers’ path to purchase

When people can get all the info they need online, salespeople often don’t get to talk to prospective customers until they’re closer to buying. This might not be so ... [continue]

Optimizing and shipping

Nothing is perfect, but it can be optimal. I’ve found myself really into economics lately , specifically microeconomics, which looks at how people behave and make decisions in a ... [continue]

Crafty brewing: Is big brand craft-style beer actually a gateway beer?

Craft beer sales are growing steadily, and the big brewers are responding in a number of ways, including getting in the game with new product lines (think Keith’s Hop ... [continue]

You can go twice as high: factors that influence donations

Us Canadians donated $10.6 million in 2010, about the same as 2007. That’s $445 per person out of all who donated, with an average donation of $116. Not too ... [continue]

CASL links and things you should know about Canada’s Anti-Spam Legislation

Canada’s Anti-Spam Legislation, aka CASL, is set to drop on July 1, 2014, so I’ve been reading up on it. I’ve done a bunch of homework and recently attended ... [continue]