January 20, 2014
This year at Podcmap I hosted a session called Unlikely Likes 2: Social Media’s not just for Toilet Paper Companies Anymore, where I talked about some weird, lame, and interesting things big brands are doing on social media. I put my iPhone in my front pocket with the audio recorder on, and voila, a Slidecast was born. The audio quality is surprisingly good, and you can even hear the audience comments most of the time.
Last year I posed the question: Why does a toilet paper company have more followers than you? (Seriously, why?). Are soap and coffee in competition with each other?
What are big brands doing on social media now? After a year, have our example brands’ strategies changed? Are they farther ahead?
We’ll see what our old friends at Charmin are up to online, and move things in the direction of usefulness and see some innovative and interesting things brands are doing online.
Let’s have another good discussion about things like: do these strategies make sense? What would you do? What will they be doing next year? Can marketing be interesting or useful beyond pushing ads at you?
Intrigue and insight awaits! Useful tactics? Hope for a better future? We’ll see…